Writing words and reading people. Optimizing opportunities and neutralizing threats. Recognizing patterns and solving problems. Two decades of communicating complex science, technology and business issues and brands in biotech, pharma, materials science, medical device, diagnostics and tech sectors. Expert at devising effective marketing platforms and campaigns that achieve business outcomes by influencing stakeholders. Team builder with strong international experience, industry relationships, P&L responsibility, and business management skills.
Specialties: Writing to influence, content marketing, marketing communications strategy, public relations, branding, corporate communications, product launch, market positioning, media relations, social media, key message development, crisis communications, alliance building, analyst relations, key opinion leader programs, speaker bureaus.