Jay Maiellano


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Experienced pharmaceutical and biotech marketer with a demonstrated history of working in multiple industries. Skilled in Marketing Management, Advertising, Branding & Identity, Google Analytics/Adwords, Microsoft Office, WordPress, Salesforce. Strong marketing professional with a Bachelor of Science in Business Administration focused in Marketing from Western New England University.

My Contributions

1 to 2 of 2 total
Posted By Jay Maiellano Oct 30, 2017 11:46 AM
Found In Community: LSN CENTRAL COMMUNITY Blogs
The life sciences industry has historically been slow to change, although the current shift in healthcare needs is currently causing some dramatic changes. For example, medical affairs (MA) was once a relatively minor aspect of healthcare marketing that has become responsible for disseminating medical ...
Posted By Jay Maiellano Oct 20, 2017 8:44 AM
Found In Community: LSN CENTRAL COMMUNITY Blogs
A successful drug launch requires a more data-driven approach due to the continually evolving landscape in oncology. A 2013 study by Bain & Company shows that half of all drug launches fail to meet expectations during their peak sales. Furthermore, half of those launches missed their projected sales ...